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I have more than eight years in Internet marketing and for those who develop a team, I have three news: bad, again bad and good.
It is hard to find a team leader
The first bad news is that you probably don't have an active leader in your team who will "fluff" all your employees, generate ideas and make hypotheses. In other words, to drive the team. Also, the leader needs to be able to express his thoughts in a task (in detail, with sub-items), and then scrupulously check the work done according to the items that were written down earlier. Among other things, this employee should be the authority for the team.
Why am I convinced that you don't have it? Yes, because I have been looking for such people for years and it is very difficult to find them. I don't rule out the possibility that you are now outraged by what has been written above, but answer yourself: when was the last time in your in house team that the employees offered to conduct an idea test? For a long time or never.
Finding a team leader is expensive
The second bad news is that to find and train a leader of a house team, you need to spend a lot of money. It will take you more than 6 months and $5000 to adapt and train, a lot of tens of hours of your HR, and in the end, it is not the fact that the leader you have for a long time. Business often forgets to consider how much it costs to search, adapt, train and retain employees. I can give an exact answer: more than $5000, if it is a support employee.
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